Collaborate
Work with us
For brands, events, run clubs and local shops who want their kit or route in front of runners who care how the tech actually performs.
Formats
Ways to collaborate
Loan and review
We run with your product, then publish a short Reel and a carousel deep-dive with an honest verdict.
Route previews
An AI-planned recce of your race route, filmed ahead of race day with a pacing plan your entrants can use.
Sponsored series
A themed run of posts across a week or more, such as fuelling with AI or running through the dark months.
Shops and clubs
Reviews of the kit you stock, joint posts and group runs that bring your community into the content.
Audience
Who's watching
Runners in the UK, with a strong base around the Surrey Hills and London. People with busy weeks who are curious about tech but want to know it works before they buy.
Ask for our latest numbers and we'll send them over, or see the content on @aithletelabs.
Ground rules
- The verdict stays honest, including when it's mixed.
- Paid and gifted content is clearly labelled, in line with ASA and CMA guidance.
- Deliverables and timings are agreed before anything ships.
- Content is filmed POV. No faces, no family.
Process
How it works
Get in contact
Tell us about your product, event or idea and what you'd like to achieve.
Agree the brief
We suggest formats, timings and deliverables, and agree them in writing.
We run it
Real miles on real routes, with the data captured from every run.
Publish and share
Content goes live, tagged and labelled, ready for you to share with your audience.
Let's make something runners will watch.
Brands, events, clubs and shops all welcome.